In describing Life Art’s objectives, the artistic director had once used the phrase, “Discover your inner twinkle.” I thought this phrase particularly fitting for headshots, which aim to reveal their subjects’ personalities, so I decided to incorporate it into the postcard that would advertise the company’s headshot services. The postcard needed to showcase the quality and style of Life Art’s headshot photography, mention a discount for students and groups, and include the company logo and website URL. Here are a couple of my initial postcard designs:
The director came back saying he loved the “inner twinkle” line but thought that the natural, outdoor shots called for softer colors and lines in the layout. I incorporated his feedback into the next version:
This design had a more freeform, relaxed layout and played up the colors in the headshots but didn’t tie in as well with the logo’s colors. Something about it just wasn’t twinkling, and so I went back to the drawing pad and eventually came up with this next design, which the director absolutely loved and chose as the final version:
The color palette worked with both the photos and the logo, and the star trails pulled everything together with a very emphatic twinkle.
This post is tagged